Went for a walk today.
Something that I try to do everyday as part of my daily routine to keep fit, but also to ponder over my own thoughts and ideas relating to my online business.
Sometimes I listen to podcasts from successful business people to gain perspective on how they became so successful, endeavoring to translate their business processes into my online business, if there’s a correlation.
Now one thing that cropped up recently was that most successful businesses have only a small number of tasks, that if executed consistently, contribute to at least 80% of that businesses success.
Sure there a bunch of other tasks that help in the process, but the majority of the success can be directly attributed to a small number of precise tasks.
Which means …
If you were to find out the main tasks that attributed to the success, and you were to model your business on it, you could also experience the same or similar success.
Now this is not a new concept, in fact most businesses use this concept each and everyday, whether they’re aware of it or not.
They pinch and steal ideas off competitors all the time, until they become the market leaders, and then everyone else pinch and steals ideas off of them.
So while I was walking today, I was listening to a podcast from an extremely successful salesman, and a question was asked, what is the secret of your success?
To which he replied …
Well, I make 25 sales calls a day, 5 days a week, 52 weeks a year.
That’s it – he said.
He went on to say that, you don’t even have to be good at your sales calls, you just have to make them.
So as I thought about what he said, I thought – how does this translate into my online business?
As in … what are the tasks that if I were to do daily, would attritute to 80% of my success, even if I didn’t do them well?
Wanna know what it is?
Are you sure?
Okay, I’ll tell you.
It’s content creation.
Whaaaaat – ya kidding right?
I know it’s not very sexy – but there it is.
So let me try and explain the reason content creation is the lifeblood of your online business.
The sales process
In all businesses whether they are online or offline they all have one thing in common, they all have a sales process.
You generate sales leads either on the telephone, by word of mouth, brochures, through your website, social media or face to face.
When I was in real estate sales a lot of my leads came from open homes, door knocking, cold calling and flyer drops.
They all brought in leads, but converted at different rates, for example, I was more likely to get a listing (which is a house to sell) from people coming to my open homes than if I did say a flyer drop. Simply because, I meet the person in my open home, which meant I had a better chance of listing their home if they liked and trusted me.
Same thing with the online world.
You have different sources in which you can reach potential clients.
You have Google Adwords, Bing Ads, Facebook, Blogging, and the list goes on and on, and guess what, they all convert at different rates too.
Now the cool thing about creating content on your website (like I am doing here) and ranking it in the search engines is that it converts the highest out of all the other forms of traffic sources.
So if you were to concentrate on one task this would be it – creating content for your website.
But there are blog posts and there are blog posts.
There are literally thousands of broke bloggers all over the world, so learning how to create your content is crucial, but once you learn how to do it correctly, then it’s just a case of creating more and more content.
Why is creating content such a big deal?
Content is your sales force
One thing that I really hated about real estate sales was making the sales calls, knocking on doors and holding open homes.
In the online world, you don’t have to do any of that.
The Internet has made it so, that you don’t even have to leave your house, knock on a single door or even make a sales call to make a sale.
All you have to do is write stuff (the right way) and when it gets indexed in the search engines then your audience will potentially come to you.
When you have an audience, you then have the ability to sell them stuff.
Put your wallet away, I ain’t gonna sell you anything (today).
I know that I would rather make money writing stuff that I enjoy or have an interest in than working a job that I hate.
Come join me here.