So I’ve had a number of people ask about keywords, as in when, how and why does a blogger even need to know about them.
There is obviously some confusion around keyword research, but it’s more around why and how you use keywords to bring in customers.
Keyword research and content creation brings you targeted visitors to your website.
For some this concept maybe obvious, but just understand that if you create content around keyword phrases your target audience is typing into the search engines, then you’re going to get some of them checking out your website.
What is a keyword?
A keyword is a word or a phrase that a searcher might ype into a search engine when looking for information.
Understanding what keyword term your audience is typing into the search engines gives you a pretty good insight into the intent of the search.
What this means, is that if you can get your website (or webpage) in front of those visitors for that keyword phrase, then theres a pretty high chance that they’re going to read your content.
For example if I was to look for a review on say Wealthy Affiliate, then I would probably type the keyword phrase “Wealthy Affiliate Review” without the quotes (into say Google) and then examine the top ten results.
This allows you to get your message in front of your target audience and because you understand their intentions based on the keyword phrase you are able to give them the exact information they’re looking for.
Why is keyword research so important?
As you can imagine there are literally hundreds and thousands of keyword phrases that people type into the search engines everyday.
And as such, there are a number of keyword phrases that are typed into the search engines more often than others.
The aim to keyword research is to find the keyword phrases that your target audience types into the search engines that is not only relevant to your message, but also is typed in more frequently than others, that don’t have a lot of other competing webpages in the search results.
Now, this is not something that you’re able to do on your own, however there are keyword research tools like Jaaxy or Long Tail Pro that will provide this information for you.
These types of keyword tools shows this type of data, (i.e) the number of searches per month and how easy it would be to have your webpage appear in the top ten results.
This means that if I create a page or a post where the keyword phrase get a total of 60 searches a month, then if I rank at the top of page 1 for that term, I essentially am looking at getting approximately 2 visitors per day.
That’s about as simple as I can put it.
So what this means is that you should look for keyword terms that has low competition, especially if your website is fairly new, because you’ll have a better chance of ranking quicker in the search engines.
The mistake that a lot of people make when performing keyword research is looking for a high number of searches with low competition. And the truth of the matter is, you’d be better just producing content for low competition keyword phrases consistently, instead of wasting time tracking down the perfect keyword phrases.
How do you use keywords to get visitors?
So because I have been doing this type of work for a reasonably long time, I sometimes take for granted that a lot of new people don’t actually know how to create content around keyword phrases so as to attract the right visitor to their websites.
So here’s a quick crash course.
What I’m about to tell you is a high level overview of what you need to do to get your webpage ranked in the search engines.
I state this first because, there are more than 200 ranking signals that Google uses to determine the relevance and weigh of a webpage.
The search engines rank pages based on relevance, because they want to bring back the most relevant results to the searcher.
To do this, they place a weighing factor on certain elements on a webpage.
Some page elements hold more weigh than others, meaning if you ensured your keyword phrase was included in the element then you’re able to help the search engines have a clearer picture of what your page is about and therefore make is easier to rank given your page has more relevance.
Most people in the industry refer to this as search engine optimization, because you’re optimizing your post for the search engines.
So with that being said, let me list where you should include your keyword phrase.
Title, description,h1 tag,h2 tag,h3 tag,the first paragraph of the page and last paragraph of the page.
Write for people not the search engines.
It’s important for me to state however, that your primary focus should be on writing content for your visitor and not for the search engines for two reasons.
1) If you write for the search engines then you won’t be able to get your message across without it looking a little abstract.
2) The search engines are getting smarter and smarter and are therefore able to pick up on the fact that you’re just trying to fudge the system to get ranked.
That’s all I have for ya today on keyword search.
If you have an questions, then let it rip below.
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