Finding your writing voice usually comes with a bit a of practice … well, maybe a lot of practice.
When I first started to write content, it took me a lot of time and effort to try and get a single article out.
These days I find it a lot easier.
Actually, what used to happen, was that I started to write content without a clear structure in place, and found that the ideas morphed into something else.
Which was a bit of a pain, because I had to rewrite a lot of stuff.
Anyway, I am still developing my craft, and I feel that it’s a never ending process and overtime and more practice, I will get better and better at it.
Having said that, I have picked up a few “gems” that has helped me find my writing voice, so I just wanted to share them with you.
What I have found is that there are two things that you should always keep in mind when writing.
1) Understand who your content is for
Now at this stage in the process, you would have found your niche, and you would have at least an outline of content themes you want to cover on your website.
So now you have to get into the “mind” of your audience.
Doing so will help you to know how to deliver your content.
Have you ever had a problem trying to figure out how much information you should include in your content?
I mean there’s just so many points of entry – right?
Where do you start?
Well, it starts with understanding who you are pitching your ideas too.
Because knowing your audience allows you to assume a lot of things about them.
Which means that you’ll know where to start the “conversation”.
You can assume that they already have a base knowledge of concepts that are commonly understood in that niche.
So if I’m in the weight loss niche, and I’m writing about carbs, you’ll know that I’m talking about carbohydrates.
Meaning I don’t have to give you a detailed run down of what a carbohydrate is every single time I mention it.
If I write about burning fat, you’ll know this relates to burning body fat, through some form of exercise or metabolically, and not some dude burning fat on a barbecue.
So understanding who your audience is, helps you to know where to start and how to deliver your content.
It also helps you to understand what they might be interested in and what needs they have.
So how do you find out who your audience is?
The way that seemed to work for me when I started, was to create an Avartar of my ideal visitor.
NOTE : You don’t have to go to these lengths to understand who your visitor is, but if you’re having trouble identifying them, then this might help.
How to create an Avartar or an ideal visitor.
So the Avartar that we’re creating is NOT like the ‘blue people’ in the movie, but a persona of a person in your audience.
Take out a piece of paper or type it up which ever you prefer, but really find out the ‘wants and needs’ of your target audience.
The aim is to build up a character in you minds eye so that you can visualize that person.
So when you’re writing content, it’s almost as if you are talking to them.
That person can be real or they can be made up, it doesn’t matter, just so long as you have a clear image in your head of who your talking too.
Give them a name if it helps.
What do they like to eat (does it even matter)?
What do they do in the weekends?
Do they have kids?
Are they sports people?
Does gender play a role?
I think you get the picture.
2) Form a structure of your ideas
This idea really helped me to focus my thoughts on what I am trying to deliver and how to go about it.
Start with your core idea, which is usually based on a keyword phrase, and then list out some sub topics you want to cover to get your point across.
So it would look like this.
- sub topic 1
- sub topic 2
- sub topic 3
- sub topic 4
- sub topic 5
The simply write a paragraph for each sub topic and in doing so you would have created a 500 + word article.
This gets covered in detail here.