LuLaRoe Review – Legit Clothing MLM or Scam?

LuLaRoe Reviews

Company: LuLaRoe
Founder: DeAnne Stidham

Welcome to my 3rd party review of LuLaRoe!

I am really glad you made it to this review. It means you are willing to do some research on a company before joining them.

Not all MLMers do this before join, often times leading to a poor choice.

This review was probably the most difficult of all the 150+ reviews I’ve written for a few reasons.

First of all, LuLaRoe (LLR) is a company that is founded on the empowerment of women.

This makes the process of pointing out faults and claiming it is a scam to be particularly frustrating.

It also makes the process of writing a little less enjoyable simply because it seems like the company was founded on a great idea but somehow lost its way.

Since I believe the company has potential and I feel bad that the distributors of the company left others in the dark, I will simply provide the facts and keep personal comments to minimum.

Here is what you will find in my review.

I will start out with an overview of the company so you know a little bit about the history of the company and leadership.

Then I will provide a brief description of the products and compensation plan.

I will also be able to talk about the BBB page, which is key.

I will also provide a list of other things to be weary of in regards to joining this company.

The final section of the review is not going to be a recommendation because that is not what I do.

I simply provide the facts to you and you are the one making the final decision.

Remember, you are the one that has to live with it, not me.

Keep in mind that I am a 3rd party reviewer so I have absolutely no affiliation with the companies I review so you don’t have to worry about sales pitches.

You can also check out the step-by-step training that helps me earn over $10,000+ per month working from home.

LLR Overview – What is the Company?

LLR is a clothing MLM founded by DeAnne Stidham in 2003.

It sells all sorts of clothing but focuses on ladies apparel and kids clothes.

The clothes are sold to LuLaRoe consultants and then are sold on websites such as facebook groups etc.

The company has thrown the name Patrick Winget around because is an established designer and this would presumably help out with sales and growth.

The comment below is an example of what the company was founded on.


Now you do see why it is so hard to say anything bad about the company or its leadership.

The whole concept is great, I’m wondering where it all turned south.

LuLaRoe Products


This section will simply provide the basics as you already know what clothes look like.

If you want a breakdown of every piece of merchandise you can check out the LLR Website for Products.

I will say that I found their interactive map very useful because you instantly get contact information about people in your area.

I have no idea how often the map is updated but it is one of the cooler things I have seen in a while.

The pop-up boutique concept seems to have taken off, especially on the Easter Seaboard of the US.

I point this out because your location is always important if you are considering this company.

I wish I could tell you about fashion but I am a T-Shirt and Jeans kind of guy so any reviews of the clothes themselves would be an injustice to the clothing industry.

I will let you make the call on the look of the clothes.

LLR Compensation Plan


I realize the last thing you want to do is read a 27 page compensation plan so I will provide you with the nuts and bolts.

In case you want the PDF Version of the LLR Comp Plan, click here and read it.

I encourage all of my readers to take the time to get familiar with compensation plans because you need to understand what you are getting yourself into.

The first thing I would like to point out is on page 2 of the LLR plan. You have to complete 10 “easy” steps to become a consultant.

Look, I get it, most of the steps are easy but you do have to wait a few days for the entire process is complete.

This seems a little long for me, I was hoping to just click the screen a few times and become a consultant immediately. Oh well.


Fashion Consultant – 35% to 50% of gross sales
Sponsor – 5% override bonus on Personal Volume

Leadership Bonus Pool

I am pleased that the main focus is on the retail of the products rather than recruiting.

I understand that it is still important to create a downline with LLR but I am sure the pop-up boutique could work if you are able to start a business and market it properly.

The problem seems to be distribution because the boutiques can’t sell merchandise if there are unforeseen problems with the delivery process.

Better Business Bureau (BBB)


There are plenty of reasons as to why the BBB has given LLR an F rating.

Obviously, LLR has major issues in resolving customer complaints which spells disaster for any company.

I find this to be a little strange considering I found the following statement on their website.

“LuLaRoe exists to provide an opportunity for people to create freedom by selling comfortable, affordable, stylish clothing, and offering its consultants the independence to set their own pace and schedule.”

Maybe as the company expanded, some of the founding ideologies lost their value but I still think there is potential here.

As much as I want to label the a company scam, I need to check out some reviews on BBB first.

BBB Reviews: 36
BBB Complaints: 155

There are plenty to choose from so let’s dive in and see what we come up with.


This comment makes two claims in one.

First of all, the customer is saying that the quality of the product is horrible.

Second, the cost is too much and marked up.

How can a company survive with so many complaints about the quality.

If you have a bad product, then the business is destined for failure.

This is business 101 and this is why the company has an F rating.

I encourage you to look at the LLR BBB Page and see for youself.

I have done a lot of reviews and this is the most complaints about a company that I have ever seen.

I am wondering why the government hasn’t stepped in yet.

I think it is only a matter of time before the FTC is forced to get involved because there are people getting ripped off of thousands of dollars.

I have seen legal action taken on lesser accounts.

Who knows, maybe there is legal action being taken now but it is being withheld from the public’s view until it is resolved.


I thought this next comment was worth your while.

If is from a former distributor that quit and filed for financial damages several months ago.

They are still waiting for a refund, but I am not surprised.

This is a common issue with most MLMs.

They love taking your money and hate giving it back.

The Final Verdict

At the start of this review I had a hard time calling it a scam because the business was built of good intentions.

I am now willing to call the company a scam because good intentions are not good enough.

The company can do so much better with product quality and with customer service.

Many people are still waiting for refunds and there are so many complaints that the number seems to grow every time I go on the BBB page.

This is the kind of thing that makes a 3rd party reviewer’s blood boil because there is little we can do about it besides write negative things.

This is something that I don’t like doing unless there is evidence against the company.

Trust me, I wish I could say that the company is going to make you tons of money and that you will have little to worry about if you become a consultant.

The fact of the matter is the exact opposite of that.

You are going to have more issues than it is worth and getting your refund will most likely never happen.

There are so many other ways you can make money online.

If you are looking for better options, maybe finding a free training program will be able to help you out.

There are so many available; go check out YouTube if you want.

If you want an example, check out this review.

The program is free to start out and there is absolutely no recruiting involved.

I hope this review helped you in some way.

If you have experience with LuLaRoe, would like to ask a question or leave a comment, fill out the form below.


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3 thoughts on “LuLaRoe Review – Legit Clothing MLM or Scam?”

  1. Hello,

    Thank you for really good review. I really appreciate it I am glad I did. I am a working full time and go to school partime with a kid and husband. I have been considering to become Lularoe Consultant but after reading you article I am going to have a big decision if I should really pursue it or not. You are right and hit a big point. But mostly I am thinking what about the women who sells Lularoe do they even make money I do felt bad because of them are working from home. Some Mom’s that I met are super nice I even host pop-up at my house. I can see on what you mean it takes a lot of time and effort to sell. Most of them are pretty on different sale. Thank you very much!

  2. Went to a home party. Purchased a Carly dress, but then discovered that solid color leggings were not available and the hostess did not know when or if she would be getting solid color leggings in the near future. After all the hype about how great the leggings were and none were available I would not have spent $55 for the dress. First and last LLR purchase.

  3. As a consultant trying to go out of business, stay far away from this. I on boarded before all of the negative reviews. I did my research and dove in and invested over $6.000 of money assured that I would be able to make this back. In the mean time, I had to re invest all of the money made to “refresh” my inventory and keep active. I’m sitting on $8.000 of inventory. I work countless hours (40+) a week and I am lucky to see one or two sales. Biggest scam on the planet and I am sorry I took the bait.


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