Building backlinks to your website is becoming more and more complex given the recent Google updates.
And if you think about it, Google is really only interested in ranking your content on the first page if it is better than what is currently there now – right?
So the first step is to get the content on your page looking better (in terms of substance and quality), than the content you want to out rank.
So that’s cool, because you have full control over that, and if you do a Google search for the keyword you want to rank for, then you will get a pretty good idea of what your competition has to offer. Long tail keyword tool
The next step is to get some backlinks.
So What Are Organic Backlinks Exactly
Well, organic backlinks are links that are created automatically from people sharing your content. If people like your content then they are more likely to tell others about it.
Should you care about them?
These links are the best to get, because 1) You don’t have to create them yourself and 2) Google prefers these types of links over self published backlinks.
So here are 9 ways to build free organic backlinks.
1. Create Controversy
Controversy – probably one of the worst ways to get organic backlinks, but nevertheless, it is an effective way.
As you can imagine there are a lot of ways to create controversy, but an example would be to join a forum and debunk a fairly active post.
However, don’t go too far with controversy as it could back fire on you.
2. Forum Participation
One of the best ways, which is the complete opposite to the one above is to participate in a forum or group. Be seen as someone with integrity.
Find out what the major pain points are in the forum and offer up some solutions.
Create ‘How to’ posts or videos that help solve a problem. Imagine getting links from not only current members, but also new members as they join and ask the same questions. Now that’s leverage.
3. Original Research
Digg into a subject and come up with your own results and then publish that. Focus on solving peoples major pain points.
Offering your own research will help you to establish credibility while simultaneously helping them solve their problem.
Creating lists like “10 ways to stop your dog from barking” or “50 ways to break up with your girlfriend” can also generate a lot of links, because the very nature of ‘lists’ offers visitors multiple ways of solving problems.
If your list offers new and innovative ways of solving a problems then it will more likely be shared.
5. Create A Blog
Get a blog and establish yourself as an authority in your niche. Publish content to your blog regularly and include social sharing buttons to make it easy for people to share your content.
Letting people see that you are a real person – just like them, can help build relationships. Also if you publish awesome content, then they are more likely to past it on to their friends.
6. Social Media
Think about where your audience spends their time. If they spend the majority of their time for example on facebook, then focus on pushing content out to facebook and linking it back to your articles or blog posts.
7. How To’s
Create ‘How to’ articles or blog posts that will make people want to share it. Like ‘How to stop your dog from barking’ or ‘How to breakup with your girlfriend’.
Once again, you are creating resources to help people solve problems.
8. Free Resources
Run a service that people find useful or release a product for free that people can use, like a firefox plugin or website tool.
You don’t have to be a computer programmer to create helpful software you can outsource it.
Imagine getting people coming back to your website over and over again, because you have a free tool that helps solve their problems.
Make good ‘How to’ videos – if people can watch it and get a lot of value out of it, then you would be more likely to share it.
So there you have it 9 ways to build organic backlinks for free.