Morinda Review – Legit Benefits or Bioactive Nonsense?

Morinda Reviews

Company: Morinda (Formally known as Tahitian Noni International)
Founders: Kerry Asay, Kelly Olsen & Stephen Story

Welcome to my 3rd party review of Morinda!

My reviews have a lot of valuable information which is good because you are hear for a few specific reasons.

• Can I make money with Morinda?
• Is it a legitimate online business?

The good thing is that you are doing some research on your own which leads me to believe you want to make the right decision.

Here is what I can do for you, and ultimately, what I can’t do for you.

I will provide you with a plethora of information but you are the one that makes the final decision.

The review will consist of several sections including an overview of the company and leadership, a brief evaluation of the product line & compensation plan, a Better Business Bureau (BBB) analysis and a list of things to be wary about.

I will finish the review with my final verdict but do not worry, it is not a sales pitch because I am not affiliated with the company at all.

One last not that I would like to point out is that several MLMs with similar promises and products have been shutdown recently.

I will provide you with information about them so that you can at least see what that means for you if you join Morinda.

I am in no way saying that a company that was forced to foreclose is the destiny of Morinda, I am simply saying that the business models are similar.

I will try to provide the most objective review on the net but that is partly up to the number and quality of positive and negative comments available to me.

You can also check out the step-by-step training that helps me earn over $10,000+ per month working from home.

Morinda Overview – What is the Company?


The most important part of a company is its leadership.

Let’s face it, if the leadership fails, so does the company.

Morinda’s website does a wonderful job providing people with information about the entire leadership team.

Here is the link to the Morinda Leadership page on their website if you want to read their entire bios.

Kerry Asay – Founder, CEO & President of Morinda, Inc.
Kelly Olsen – Founder & Chief Marketing Officer of Morinda, Inc.
Stephen Story – Founder & VP of Morinda, Inc.

Shon Whitney – VP, Sales & Marketing, Morinda, Inc.
Richard Rife – VP, Legal & General Counsel, Morinda, Inc.
Randy Smith – Chief Financial Officer, Mornida Inc.

Brett West – Director of Research
Shixin Deng, PH.D. – Senior Research Scientist
C. Jarakae Jensen – Director of Research & Development, Lab Services
Andries J. Smit, M.D., PH.D. – Medical Director & Founders, DiagnOptics Tech. B.V.

Holy smokes, that is a lot of leadership and clearly they are not afraid of disclosing information.

This is a lot rarer than you might think.

Most MLMs will leave out the majority of information on their leadership team because of a shady past.

This is refreshing to be honest because out of 100+ reviews that I have completed, I can only recall a handful like this.

Of course this does not mean that everything is right as rain.

Let’s take a deeper look into the past of Morinda.

The following information is directly from the Morinda Wikipedia page and I hope you take the time to read it all.

There are three major things to worry about in regards to the past of Morinda.


There was a multi-state settlement with Morinda on August 26, 1998.

The exact charges were that Morinda made false claims with testimonials and other advertising material.

The lawsuit stated that Morinda was making claims that Tahitian Noni juice could treat or cure various diseases.

These claims were not backed up by the FDA meaning that the juice should not have been sold until those claims could be scientifically proven.

Of course there is no proof and there never will be but the following demands had to be made outside of the monetary settlement.

No more claims of curing or preventing any disease until the claims could be substantiated by the FDA.

No more health claims until there has been extensive research that will ultimately be approved by governing bodies.

Testimonials were no longer allowed to be used if they implied that imply that all customers experience the same results.

Morinda had to refund any customer if they requested one in writing.

They also had to pay $100k for legal costs.

It seems like this settlement was a little weak considering the company made millions and not all customers knew that there was any legal trouble in the first place.

Think about how many people did not know they could get a full refund by writing the company.

Here is any example of why it is important for companies to be punished more severely.

This question on Cancer Survivors Network is asking whether or not Noni Juice helped subside chemo therapy side effects.

This is where I draw the line.

I understand that Morinda did not make claims like this but some affiliates and members prey on other people because they do not have an ounce of intestinal fortitude in their bodies.

Other issues include a Tahitian Noni & XanGo Settlement (2003) and the possible contamination in Spain(2007).

It is not time to look at the product line.

Morinda Products


There are so many products that it doesn’t make sense to show them all to you so I will simply make a list of product categories.

If you want to see individual products you can follow the link, HERE.

• Shop Home
• Tahitian Noni
• Truage
• Hiro
• Morinda Wellness

• Whole Food Blends
• Essential Oils
• Essential Oils Accessories
• Age Defense
• Therapeutic Body Care
• Anti Aging Body Care
• Superfruit Beverages
• Nutritional Products
• Supplements
• Sales Tools

It is obvious at this point, great products are essential to the success of a company.

The issue I have is the fact that Morinda says they are clinically tested but you can’t find the actual test results.

Sorry Morinda, I don’t trust a company’s claims, especially when their claims in the past have been so detrimental to the reputation of MLMs.

Fool me once, shame on you; fool me twice, shame on me!

The next issue I have with Morinda is the fact that they don’t tell you that the vast majority of people affiliated with Morinda are only in it for the consumption of products.

This leads me to believe that the compensation side of the business is not worth your trouble.

Thanks, but no thanks.

The Compensation Plan

I always provide people with a pdf version of the compensation plan so that you can familiarize yourself with it.

It is crucial to get to know the terminology and the basic layout of the plan.

If you are even considering an MLM, you have to know what to expect and this is one of the best ways to do so.

Morinda Plan PDF

1. Retail Profits
2. Unilevel Plan
3. Dynamic Compression
4. Qualifying Compression
5. Case AutoShip Program
6. Fast Start Bonus Program
7. Personal Rebate
8. Infinity Bonus
9. Black Pearl Shared Success Bonus
10. Stock Option Plan

There are many ways to get paid here but this is the same old song and dance.

There is absolutely nothing revolutionary about this compensation plan and there are many MLMs out there that have better payouts.

I want to take the time to share an article I found about Pyramid Schemes that will put things into perspective for you.


I suggest that you read this short article because it makes the case that Morinda is a pyramid scheme, at least in Canada.

You see, some countries have really lax MLM laws.

One example of this is the Direct Selling Caucus in the United States.

They protect MLMs like Morinda from being shut down or investigated.

Canada on the other hand says the following in regards to the legality of MLMs: “Section 55.1 of the Act provides that a multi-level marketing plan that includes either compensation for recruitment, required purchases as a condition of participation, inventory loading, or the lack of a buy-back guarantee on reasonable commercial terms, constitutes a prohibited ‘scheme of pyramid selling’.”

Morinda fits this description and there is a good chance that Morinda could be shutdown if they don’t change their practices.

I guess only time will tell.

Better Business Bureau (BBB)


BBB gives Morinda an A+ which means they have great customer relations and at least take the time to correct issues that come up.

Here is a list of criteria for the grades given by BBB.

• Licensing
• Advertising Review
• Government Actions
• Out of Business
• Misuse of Better Business Bureau Name/Logo
• Bankruptcy
• Mail Returned

There is 1 customer review and 1 complaint so let’s take a look at them. I will let them speak for themselves.



So there you have it.

Take both comments for what they are and make your decision accordingly.

Things I Do Not Like About Morinda

PRICES: In order to get the price points of products you have to sign up first, at least on the website.

This means that you have to personally sign up for the starter kit which is around $300.

Why doesn’t the company just post their prices upfront so that potential customers can budget accordingly.

AUTOSHIP: Morinda forces autoship down your throat which leads me to believe that retail sales are an afterthought.

The company’s focus is clearly on recruiting, where success is reserved for the best of the best.

All you have to do is look at their Income Disclosure Statement to see that “In 2015, 57.49% of all active IPCs did not receive any commissions.”

If that statistic does not scare you, then I don’t know what would.

The Final Verdict

I have been really tough on Moridna but there are plenty of reasons for this.

They have a troubled past and rely on the classic recruitment scheme as 99% of all other MLMs.

Look if you want to make money online, there are thousands of better options.

This is especially true for newbies because most MLMs leave you hanging out to dry.

If you want to start your own business then I strongly suggest finding a training program that teaches you how to do so.

There are tons of them to choose from and you can even try them out for FREE.

One example of this is Wealthy Affiliate. There is no risk at all and there is no recruiting necessary.

The program teaches you how to start your own business and there are people willing to help you out with years of experience.

I hope that this review provided you with information that helps you make an educated decision.

If you have any experience with Morinda, would like to ask a question or leave a comment, fill out the form below.


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